In the early days of Google, search engines mainly relied on text data and backlinks to establish rankings through regular refreshes (called Google Dance). Since then, Google Search has become an advanced product with multiple algorithms designed to promote content and results that meet user needs. To a certain extent, many SEOs are digital games.
Ranking. popularity. Organic flow level. On-site transformation. This is because these indicators are what we usually judge as SEO professionals. Customers want higher rankings and see their natural traffic increase, and through associations, potential customers and sales will also improve.
When we choose target keywords, there is a trend and attractiveness to follow those keywords with the highest search volume, but more important than keyword search volume is the intention behind it.
This is a critical part of the equation, and it is usually ignored when generating content. You want to rank specific terms well, but the content must not only be relevant but also satisfy the user ’s intentions.
This article will explain not only the different categories of search intent, but also the relationship between intent and the content we produce and how search engines handle intent.
The science behind intent, a study conducted by the University of Hong Kong in 2006 found that at the initial stage, search intent can be divided into two search targets. Users are specifically looking for search information related to the keywords they use, or they are looking for more general information about the topic.
you find consultants are passionate marketers that delivers online solutions by providing smart thinking and smart strategies that are most suitable for you to increase the sales and leads. In this internet era, digital marketing has never been so important to a business as the Internet is entwined with everything we do.It can be further summarized, and the intention can be divided into the specific degree of the searcher and the detailed degree of the searcher.
The search intentions of specific users are narrow and do not deviate from this range, while detailed users may have a larger range around one or more specific topics. Search engines have also made great strides in understanding search intent.
Google and search intent have conducted many studies to understand the intent behind the query. This is reflected by the type of results displayed by Google. The search quality rating guidelines agree. Section 3 of the guide details the "score guide to reach" and how to use it for content.
youfind consultants are passionate marketers that delivers online solutions by providing smart thinking and smart strategies that are most suitable for you to increase the sales and leads. In this internet era, digital marketing has never been so important to a business as the Internet is entwined with everything we do.related articles：
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